Alex Horowitz Real Estate - Coldwell Banker Diamond - Brea, California

Bryan G

Alex sold my neighbors house in 2 weeks & they were very happy with him. I thought, I would give him a try a year later. I was not disappointed. He is very professional, & has an incredible staff from staging to repairs to setting up the open houses. Alex sold my house in record time & got me way above asking price. He is a true professional & really knows real estate. I am so glad that I went with Alex & his team. I would use him again & again, to sell or to buy. I made a great friend in Alex. He is honest, trustworthy & loyal. Thank you to Alex & his great staff.

Maureen Postorino

We cannot say enough about the incredibly competent and tireless service Alex and his staff provided our family as we navigated the very challenging sale of my Mother’s home in Orange County. We live out of state and, as such, Alex and his professional group of associates had the daunting task of readying the home for sale with little assistance from us. They provided everything we needed from start to finish, a one-stop shop, if you will –- from home inspection to clean-up and haul-away to experienced contractors who provided the upgrades we needed to ready the home for sale at a reasonable cost. Most importantly, Alex possesses a degree of experience and expertise we believe is unmatched in his field. He provided us with a complete overview of the home selling process, precise comps of the areas for accurate pricing of the home, and creative selling strategies to make our experience a breeze. As a result, our home sold the very first day on the market – above our asking price. I cannot think of a better compliment than that. In summation, Alex was our advocate every step of the way, and we trust him implicitly. His is an expert negotiator and works diligently to ensure your interests are protected. You can depend on Alex, not only to get the job done right, but with great attention to each and every detail. He is honest and straightforward and probably one of the nicest individuals we have ever met. If that isn’t enough, Alex readily answers his phone and returns calls/emails promptly. Would I recommend Alex Horowitz to anyone reading this review? You likely have your answer already – it is a resounding “YES!” He and his staff have earned our highest praise and sincerest gratitude.

Steven Ma

We're glad we went with Alex to help sell our house. We chose him because he has a marketing mindset and presented a very smart and logical strategy for listing and selling.

We were in a tight spot - we had only owned our house for 2 years but needed to sell, and we had already invested a lot into remodeling. Our biggest fear was that we would lose money on the sale and come out worse off.

We gave Alex what we needed to sell for to cut even, and he was able to sell our house above that amount, so to our surprise we came out making some money on the sale (fees included).

The house was only on the market for 2 weeks before going into escrow. From the time we first met with Alex, we dropped off the keys and got our money in under 2 months.

Alex has a full team that manages a lot of the marketing and listing, but it was nice that we had direct access to his email and cell.

Peter Dang

My wife and I purchased a North Orange County home in 2021; he represented the seller. This is a legitimate account of my experience working with him.

For the following reasons, I would avoid him at all costs:

1. The sellers showed up during our home inspection and started distracting our inspector from doing the job we hired him to do while giving us reasons for why certain things in the house were the way they were. Ridiculous.
2. The sellers also showed up and interrupted our final walkthrough. This can't be a coincidence.
3. The sellers intended to leave the refrigerator for us. The day escrow closed, the fridge was gone. It was "borrowed" (stolen) by someone who worked for Alex, without the seller's permission. I requested for it to be returned & reinstalled. It was eventually returned, but instead of reinstalling it, it was just lazily dropped off on the doorstep to bake in the hot summer sun for days.
4. Immediately after escrow closed, without asking permission or giving us any notice, he mailed a promotional advertisement to all 94 of our neighbors that included our exact address and the exact price our home sold for. While not specifically illegal (since this is public information), I believe Alex was incredibly inconsiderate and unnecessarily infringing on our right to privacy. This mailer led to a handful awkward conversations with our new neighbors that we were trying to build relationships with.
5. Months after escrow closed, when I kindly requested that he remove photos of my home from his website, he unnecessarily gave me grief about it over the phone and tried to argue that there were other websites doing the same thing.

Greg Brittsan

If you are in any stage of buying or selling a home, you know how overwhelming the process can seem. Earlier this summer, my family decided to sell my mom's house in Brea to move her to a smaller, more manageable home for her retirement. We were honestly clueless of where to start and knew we needed help. Thank God we contacted Alex Horowitz! He not only stepped in and quarterbacked the entire process, but just having him on our side lifted a huge weight from our shoulders. He and his fantastic staff held our hands and helped us to make the best and most informed decisions from staging the house all the way through to the close of escrow. Alex understood how important this transaction was to my mom and her future and was able to get us full asking price within 30 days of listing her house. Not to mention that escrow closed without a hitch. We went from being clueless and overwhelmed to wiring funds into my mom's account with 1 phone call to Alex Horowitz. To be honest, I literally took notes that I am implementing in my own career from watching Alex and his team work. I seriously urge anyone at any stage of either selling or purchasing real estate to contact Alex Horowitz. Like me and my family, you'll realize it is the best decision you will make.

Richard

I had worked with Alex's agents over a period of 9 months visiting over 15 homes in that time period. They have always been super responsive and responded whenever I had a question. They had recommended me away from a few bad decisions on home offers upon hearing about the condition of the home and had always focused on making sure it wasn't just a good sale to them, but a good one for me to live in. Any concerns I had were promptly resolved but their excellent staff.

When we finally reached escrow, their assistant Julie Nguyen was by far one of the most pleasant and efficient people I had an opportunity to deal with during my whole home buying process offering plenty of advice on areas she understood and whom to ask when it was not. I would highly recommend Alex and his team to anyone looking to buy a property in the area.

Leonard Baldwin

I am a recent home buyer in a beautiful home in Whittier. Thank you so much Alex and staff (Julie Nguyen) for making it happen. Alex and his staff go above and beyond to ensure home buyers are fully satisfied. I truly love my home so much. I highly recommend him to anyone selling or buying a home. When things seem to start falling apart, it seems he can put everything back in place. Thank you so much to Alex and staff. Susan Flores

Ulises Benny

I have never up until now had an experience this bad until dealing with Alex Horowitz, very rude and extremely unprofessional!!!